State Wants Bikers To Ride Loud For Safety's Sake

State highway safety officials are asking bikers to dress brightly, paint their motorcycles in brighter colors and add more lights to the machines.

It's not a stylish move for a community that puts a lot of stock in style, but it might make riders more visible and cut a rising number of accidents.

"It's not cool but it's better for me," said Jeff Ward, a biker from Tallahassee. "I feel better about my safety."

"Ride Proud, Ride Loud" is the name of a campaign announced today at a news conference in Tallahassee by the Department of Highway Safety and Motor Vehicles.